Month: January 2018

AthLife Foundation Chairman & The Super Bowl

NFL’s Jim Steeg Created Super Bowl Spectacular

Jim Steeg learned an important lesson early on in his career as head of the National Football League’s annual extravaganza: Bed sheets and Super Bowls don’t mesh.

He was only 29 when tapped by Hall of Fame NFL Commissioner Pete Rozelle to lead the league’s Special Events Department as its director. This meant Steeg was in charge of the NFL’s biggest showcase, the Super Bowl.

Steeg, 67, is considered the NFL official most responsible for growing the Super Bowl from a game to the biggest sports event in the United States. He was in charge of it from 1979 to 2004.

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This Heisman Hype is for Real!

There is nothing more worthwhile and rewarding than making a difference in the life of a young person. We are fortunate enough here at the AthLife Foundation to witness incredible coaches and educators across the country impact and inspire kids day-in and day-out. In tough educational environments, talented educators and students need teammates that are both loyal and supportive. We have been fortunate enough to have that kind of teammate in the Heisman Trophy Trust.

Since 2012, the Heisman Trophy Trust’s support of our mission has been unwavering and as a result, the students that we collaboratively serve have responded. As you analyze the statistics from all the Heisman Trophy front runners in the next week or so, we welcome you to keep an eye out on our social media this week and next for a look at the life-changing impact that the most prestigious award in college football has produced for over 1500 kids across New York City and New Jersey!

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